Steven Liu’s Blog

DDF.UPA China is honored to invite Dr.Eric Schaffer and Madam Apala Lahiri Chavan from Human Factors International, the largest usability consulting and design company in the world, to come to China giving presentations at the following details:
Topics
A. Institutionalizing offshore usability: local proximity and global resources.
Dr. Eric Schaffer
Dr. Eric shares from seven years of experience in operating usability project across time zones and cultures. He outlines best practices including training, infrastructure, methods, and communication vehicles. He also touches on advantages like ability to understand cross cultural design issues and manage massive projects.
B. Strategies for global design for local users

Apala Lahiri Chavan
Apala talks about strategies that may ensure that the cost effectiveness of one global design can be combined with the cultural differences that local users need. She shares examples of how this seemingly impossible combination can be made to work.

About Eric & Apala
Eric Schaffer
PhD, CUA, CPE,
Founder & CEO of Human Factors International (HFI)
Author of “Institutionalization of Usability, A Step-by-Step Guide??
Eric is one of the best ergonomists and user-interface architects in the world today. He has
?? 30 years of experience in the field.
?? Involved in the development of over 80 corporate User Interface standards.
?? Worked on dozens of major system development projects
?? Reviewed and consulted on more projects than we can keep track of.

Apala Lahiri Chavan
MA, MSc, CUA
Vice President, Asia, HFI

Apala is one of the world’s leaders in cross cultural design. She grows HFI Asia to its current incredible strength and capability.
She has lead hundreds of projects including expert reviews, structural design, localization, standards, and detailed design.

Shanghai Register Now!

Date: Tuesday, Dec 12th
Location: Shanxi Business Hotel (Maoming Road North and Yanan Middle Road )
Fees: Normal RMB150, Students or UPA China member RMB75
Contact: Nan Sheng nanxiang.sheng@upachina.org, 13761858662
Agenda:
* 18:30 - 19:00: Registration
* 19:00 –19:05: Welcome address by Jason Huang, President of DDF.UPA China
* 19:10 - 20:00: Presentation in English by Eric Schaffer
* 20:00 – 20:15: Break
* 20:15 - 21:05: Presentation in English by Apala Lahiri Chavan
* 21:05 - 21:30: Q & A

Beijing Register Now!

Date: Thursday, Dec 14th

Location: Traders Hotel, Beijing
Fees: Normal RMB150, Students or UPA China member RMB75
Contact: Maggie Ying hangyan.ying@upachina.org, 13911880100
Agenda:
* 14:00 - 14:30: Registration
* 14:30 – 14:35: Welcome address by Jason Huang, President of DDF.UPA China
* 14:40 - 15:30: Presentation in English by Eric Schaffer
* 15:30 – 15:45: Break
* 15:45 - 16:35: Presentation in English by Apala Lahiri Chavan
* 16:35 - 17:00: Q & A

Shenzhen Register Now!
Date: Sunday, Dec 17th
Location: Pavilion Hotel, 4002#, Huaqiang North Road, Shenzhen
Fees: Normal RMB150, Students or UPA China member RMB75
Contact: Denny Huang denny.huang@upachina.org, 13370267623
Agenda:

* 14:00 - 14:30: Registration
* 14:30 – 14:35: Welcome address by Jason Huang, President of DDF.UPA China
* 14:40 - 15:30: Presentation in English by Eric Schaffer
* 15:30 – 15:45: Break
* 15:45 - 16:35: Presentation in English by Apala Lahiri Chavan
* 16:35 - 17:00: Q & A

NOTES:
* Only limited seats opened for public registration!
* The fee include one free drink
* Due to DDF.UPA China is a non-profit organizaiton, we do NOT provide receipts for the event fees.